So … you’ve invested the time developing and
fine tuning your company’s website and
everything is working well – links take users to
the right places, your logo appears on every
page and customers can now securely
purchase your products online.
All you need now is sufficient traffic – or a
constant stream of ‘hits’ to your site – to justify
the investment you’ve made. In other words,
you need to somehow make your online
offering more accessible, or easier to find, than
the thousands of other alternatives available.
Sure, you could use the more conventional
media – print, TV and radio – to spread the
word, but these days the most dynamic way
must surely be the web itself because it acts as
a directory with instant click through access to
your business.
There are plenty of ways to do this of course,
but the strategy being followed by a growing
number of small businesses, worldwide, can be
described in one word: Google!
For the uninitiated, Google is an Internet
search engine (similar to Alta Vista and
Yahoo), which has reached almost cult status
because of its ability to weed out the rubbish
and provide accurate, helpful search results.
Google assigns each page a value called a
‘page rank’, which is mainly based on the
number of other sites that link to that page.
This value means that sites that have more
links to them are perceived as being higher in
quality, and therefore receive a higher page
rank. The sites most likely to be useful then
display first – thus saving the user time.
The best use of Google to your business is
ensuring that your website appears as high as
possible in its search results. This isn’t as
difficult as it may sound. The first step is to add
your website to the Google database, which
means that it will be indexed every month by
Google and appear in its search results pages.
Then arrange with your suppliers and other
contacts who have web sites to link to your site,
and get your business listed in relevant online
directories. These steps will lead to higher
listings in search results, but you should also
have your site optimized by a web designer so
that Google can easily find the relevant
information on your site.
fine tuning your company’s website and
everything is working well – links take users to
the right places, your logo appears on every
page and customers can now securely
purchase your products online.
All you need now is sufficient traffic – or a
constant stream of ‘hits’ to your site – to justify
the investment you’ve made. In other words,
you need to somehow make your online
offering more accessible, or easier to find, than
the thousands of other alternatives available.
Sure, you could use the more conventional
media – print, TV and radio – to spread the
word, but these days the most dynamic way
must surely be the web itself because it acts as
a directory with instant click through access to
your business.
There are plenty of ways to do this of course,
but the strategy being followed by a growing
number of small businesses, worldwide, can be
described in one word: Google!
For the uninitiated, Google is an Internet
search engine (similar to Alta Vista and
Yahoo), which has reached almost cult status
because of its ability to weed out the rubbish
and provide accurate, helpful search results.
Google assigns each page a value called a
‘page rank’, which is mainly based on the
number of other sites that link to that page.
This value means that sites that have more
links to them are perceived as being higher in
quality, and therefore receive a higher page
rank. The sites most likely to be useful then
display first – thus saving the user time.
The best use of Google to your business is
ensuring that your website appears as high as
possible in its search results. This isn’t as
difficult as it may sound. The first step is to add
your website to the Google database, which
means that it will be indexed every month by
Google and appear in its search results pages.
Then arrange with your suppliers and other
contacts who have web sites to link to your site,
and get your business listed in relevant online
directories. These steps will lead to higher
listings in search results, but you should also
have your site optimized by a web designer so
that Google can easily find the relevant
information on your site.
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