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Sales 101 – Developing A Sales Strategy

Posted By ABDELKADER BEN BRAHIM On 12:26 AM Under
You’re not a sales rep – you’re in management, so what do you know
about sales, right?
For good or bad, gone are the days when management could
ignore the selling process. The small business owner of today must
have a selling strategy to successfully grow their business.
“But why do I need a sales strategy?” you ask, “Most of my
business comes through personal references and that’s all the selling
I need!”
It’s true that new customers who come through word of mouth
can be great for business, but are they the type of client you really
want? Are they the most profitable clients you could get? And is
working with them going to lead you to bigger and better things? A
clearly articulated sales strategy is one of the best ways to develop
your business in the direction you want to go when it comes to
getting the right sort of customer.

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